Aristocrat × Silver Mesa
Growing the Floor.
Growing the Partnership.
A conversation about floor performance, player demand, and where incremental opportunity may exist.
Understand
Your priorities
Explore
The performance data
Identify
Any opportunities
Test
A low-risk next step
First Meeting Objective
Understand Silver Mesa's priorities and determine whether there are any opportunities to improve total floor performance through incremental Aristocrat placements.
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
Before we talk about anything else...
Tell me what matters most to you.
The most valuable thing I can do right now is listen. These are the questions I want to explore with you — not a script, the starting point for a real conversation.
Q1 — Priorities
"What are the biggest priorities for the floor right now?"
Q2 — Success Criteria
"When you're considering adding a new position, what does success have to look like?"
Q3 — Growth Areas
"Are there particular player segments, denominations, or areas of the floor you're trying to grow?"
Q4 — Supplier Mix
"How do you think about balancing supplier performance with maintaining a competitive mix?"
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
In Your Market, We've Noticed a Trend.
Across comparable venues, Aristocrat consistently generates a greater share of Net Win than its share of the gaming floor.
Venue A
Floor Share: 34.2%
45.2%
Net Win Share
1.32x Fair Share Index
Venue B
Floor Share: 33.9%
42.7%
Net Win Share
1.26x Fair Share Index
Venue C
Floor Share: 30.5%
41.5%
Net Win Share
1.36x Fair Share Index
Different venues. Same pattern: Aristocrat consistently outperforms its floor allocation.
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
Now, Let's Look Inside Silver Mesa.
The same performance pattern is visible within Silver Mesa's own floor.
Floor Share
of total gaming positions
Net Win Share
of total property net win
Fair Share Index
+10.5pp gap between floor and net win
Aristocrat vs. Supplier B + E Combined
Floor Share
Net Win Share
Aristocrat is already earning more of Silver Mesa's Net Win than its current floor allocation suggests.
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
What the data tells us.
Aristocrat Is Productive
Aristocrat generates a meaningfully greater share of net win than its share of the floor — at the corporate level and at every individual venue.
The Performance Is Consistent
A fair share index above 100% across all three venues is not a coincidence. It reflects a durable pattern — not a single strong period or one standout game.
There May Be an Opportunity
The data suggests that additional Aristocrat placements are worth investigating — but only if they can add incremental value without disrupting the floor's competitive economics.
What the data does not tell us.
Which individual games are driving performance
Which positions are underperforming
Game age or lifecycle stage
Denomination mix or player segment
Occupancy and utilization rates
Adjacency and placement effects
Absolute performance economics by title
Installation constraints or location-specific factors
"The question isn't whether Aristocrat is performing — it's about helping Silver Mesa capture maximum ROI."
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
So what does that mean for Silver Mesa?
The opportunity starts where your priorities and the data intersect.
What You Shared
Your priorities for the floor — the starting point for everything that follows.
What the Data Shows
Aristocrat is generating a 1.32x Fair Share Index across Silver Mesa's own floor — more net win than its physical presence would suggest.
Where the Opportunity May Be
A targeted, low-risk way to test whether incremental Aristocrat placements can improve Silver Mesa's total floor performance.
"I'd like to explore whether there's an opportunity to improve Silver Mesa's total floor performance — based on what you've told me today, and what the data already shows."
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
Let's build the right answer together.
The next step isn't a commitment. It's a deeper look at the opportunity.
01 — Dig Deeper
Validate the opportunity
Go beyond the fair-share data — identify the specific locations, games, zones and denominations that could support incremental placements.
02 — Build
Develop the recommendation
If the data supports an opportunity, I'll build a targeted pilot proposal around what we've learned — specific to Silver Mesa's floor.
03 — Review
Pressure-test it together
We'll review the recommendation, challenge the assumptions, refine the positions and align on what success looks like.
04 — Launch
Put the plan to work
Once we're aligned, we'll launch a defined pilot with agreed success measures.
05 — Measure
Let the performance decide
Review the results together and determine whether the opportunity has earned expansion.
"No assumptions. No broad commitment. Just a disciplined path from data to decision."
Today
Discovery + initial opportunity
Next
Additional data + validation
Then
Customer-specific recommendation
Together
Refine → Launch → Measure
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
Protect the floor while we find the opportunity.
More data. Better alignment. A recommendation worth considering.
If we're going to grow Aristocrat's share of the floor, I want to make sure we're creating value for Silver Mesa first.
Data-Driven
Start with the evidence.
Go deeper into location-specific performance, game mix, placement and player data before recommending a change.
Defined Success
Know what we're solving for.
Align on the outcomes that matter to Silver Mesa before determining whether a change makes sense.
Competitive Mix
Protect customer choice.
Any opportunity should strengthen total-floor performance without compromising a healthy competitive mix.
Controlled Approach
If there's an opportunity, start small.
Any future test should be focused, measurable and incremental — with performance determining what happens next.
At every stage, Silver Mesa decides whether to continue. There is no obligation beyond the next step.
First, understand the opportunity.
Then, decide what's worth doing.
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen
Let's go one level deeper.
If the opportunity is there, I'll find it.
Validate
Go deeper into the location-specific data and understand the areas you're most focused on.
Build
If the data supports an opportunity, I'll develop a recommendation specifically for Silver Mesa.
Reconnect
We'll review it together, pressure-test the thinking, and decide whether there's a path forward.
The data is clear. The next step is simple. Let's find out what's possible.
All About the Player · Collective Brilliance · Talent Unleashed · Good Business, Good Citizen